Babe Ruth Inspires New Concepts x New Balance 997S Fusion

Release: 28 June 2019

Following up creative director Deon Point's teasers from the early months of 2019, Concepts have finally revealed their New Balance 997S Fusion collaboration.

Dubbed the 'ESRUC', the colab takes its inspiration from the Curse of the Bambino and the questionable motives that were supposedly behind Babe Ruth's trade from the Boston Red Sox to the New York Yankees back in 1919. The result is a luxurious purple, pink and gold look that pairs the original ,997 upper with the ENCAP Reveal tooling of the 997S. Naturally, the American-made kicks come complete with pig suede construction and reflective details to go along with specially branded insoles, custom packaging, and extra sets of laces.

There's only one place where you'll be able to find the uber-limited 'ESRUC': Patta London on Friday, June 28.