Cole Haan Introduces The Zerogrand
UPDATE: Looks like Cole Haan isn't finished just yet. Alongside the the introductory joints you see below you, the four above styles will also featuring as part of the release drop. Consisting of the ZeroGrand Chukka in Ivy and Mushroom and also the ZeroGrand Tassel in Mushroom and India Ink, look to find the styles dropping tomorrow at a select string of stockists, including MR PORTER.
The sneakerworld's race to the bottom (of the weight scale) has infiltrated the formal footwear rat pack. Cole Haan, no stranger to sneakerheads thanks to their Nike collaborations and much-loved LunarGrand hybrid shoe, discovered the very bearable lightness of being and have introduced a new silhouette that weighs under 290 grams. The Cole Haan ZeroGrand takes a super thin but sturdy brogue detailed upper and attaches it to a flexible cut-grooved midsole, which recalls Nike's Free technology. Another unity of old and new styles by Cole Haan – would you step out in these under your dinner suit? Launched globally on Monday July 7th at Cole Haan in Ginza, Tokyo, Japan and at Isetan in Shinjuku, Tokyo, Japan, ZeroGrand is now available in the United States now. Check out the pics above and the video below, some of it the work of Kenji Toma, and decide for yourself if you're feeling the flavour and then cop here.
- Originally published July 9, 2014.