ARTICLE BY Boon
Madness X Adidas Ultraboost Sneaker Freaker9
Madness X Adidas Ultraboost Sneaker Freaker1
Madness X Adidas Ultraboost Sneaker Freaker10
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Madness X Adidas Ultraboost Sneaker Freaker11
Madness X Adidas Ultraboost Sneaker Freaker7
Madness X Adidas Ultraboost Sneaker Freaker3
Madness X Adidas Ultraboost Sneaker Freaker2
Madness X Adidas Ultraboost Sneaker Freaker8
Madness X Adidas Ultraboost Sneaker Freaker6
Madness X Adidas Ultraboost Sneaker Freaker12
Madness X Adidas Ultraboost Sneaker Freaker4

Closer Look: MADNESS x adidas UltraBOOST 4.0
Release: 12 January 2019

After being given a sneak peek back in October, the MADNESS x adidas UltraBOOST 4.0 looks set to hit shelves early in the new year. To mark its release, the latest collaboration from Shawn Yue’s Hong Kong—based label has been given a stunning pictorial by Hypebeast.

A brooding 4.0 Primeknit upper in black is marked with artistic white paint splotches, while MADNESS branding and ‘all work and no play makes you mad’ print on the leather midfoot cage elevates the shoe’s collaborative clout. Finer details, such as suede heel panels and a black full-length BOOST midsole, ensure this UB link-up is slicker than your average.

The MADNESS x adidas UltraBOOST 4.0 drops in two colourways (black and white) on January 12 at select adidas retailers.

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