Closer Look: MADNESS x adidas UltraBOOST 4.0Release: 12 January 2019
After being given a sneak peek back in October, the MADNESS x adidas UltraBOOST 4.0 looks set to hit shelves early in the new year. To mark its release, the latest collaboration from Shawn Yue’s Hong Kong—based label has been given a stunning pictorial by Hypebeast.
A brooding 4.0 Primeknit upper in black is marked with artistic white paint splotches, while MADNESS branding and ‘all work and no play makes you mad’ print on the leather midfoot cage elevates the shoe’s collaborative clout. Finer details, such as suede heel panels and a black full-length BOOST midsole, ensure this UB link-up is slicker than your average.
The MADNESS x adidas UltraBOOST 4.0 drops in two colourways (black and white) on January 12 at select adidas retailers.