Closer Look: Air Jordan 4 'Singles Day'

Forget Black Friday, Single’s Day is the new bastion of fire sneaker releases, and are getting in on it with their latest .

An antidote to Valentine’s Day, the Chinese holiday celebrates singledom, taking consumerism to new heights as the world’s biggest shopping day. With releases like these, we’re more than happy to join in.

The celebratory AJ4 wears Fire Red all over, adding black lacestays and Jumpman logos, and a street-ready gumsole for contrast. A hidden layer underneath, exposed with wear over time, adds the final cherry on top.

If these are getting you hot under the collar, look for them to drop at Jordan stockists on November 11.