ARTICLE BY Cesca Benson
Air Jordan 4 Singles Day Fire Red Gum Hidden Detail 1
Air Jordan 4 Singles Day Fire Red Gum Hidden Detail
Air Jordan 4 Singles Day Fire Red Av3914 600 Release Date
Air Jordan 4 Singles Day Av3914 600 Release Date
Air Jordan 4 Singles Day Av3914 600 Release Date 4
Air Jordan 4 Singles Day Av3914 600 Release Date 3

Closer Look: Air Jordan 4 'Singles Day'

Forget Black Friday, Single’s Day is the new bastion of fire sneaker releases, and Jordan Brand are getting in on it with their latest Air Jordan 4.

An antidote to Valentine’s Day, the Chinese holiday celebrates singledom, taking consumerism to new heights as the world’s biggest shopping day. With releases like these, we’re more than happy to join in.

The celebratory AJ4 wears Fire Red all over, adding black lacestays and Jumpman logos, and a street-ready gumsole for contrast. A hidden layer underneath, exposed with wear over time, adds the final cherry on top.

If these are getting you hot under the collar, look for them to drop at Jordan stockists on November 11.

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