Brat Pack: Customise Your Own Charli XCX Chucks With Converse
Brand new bride Charli XCX is turning up the volume with a fresh collaboration – and this one’s all about you. Dubbed the Converse By You x Charli XCX the latest drop puts full creative control in the hands of fans, all while channelling the artist’s signature brat-pop chaos. Launching next month, the collection lets you remix your own pair of Chucks with a selection of customisable details and a colour palette that exudes soft-grunge-meets-hyper-pop.
Available in muted tones like ‘Black’, ‘Brown Rice’, ‘Bridal Rose’ and ‘Winter Sky’, the sneakers lean into distressed and lived-in vibes. We’re talking worn-in laces, burnished soles, and even printed rips. But the real aesthetic noise comes in the personal touches: charms inspired by Charli’s tracks like ‘Unlock It’, plus license-plate patches stamped with slogans like ‘365’, ‘XCX’, and ‘Party Girl’.
This release cements Charli’s place among an increasingly stacked Converse artist roster. The brand has embraced a multi-hyphenate approach in recent years, tapping creative visionaries like – whose imprint just dropped its 20th Converse colab. The Converse crew have also partnered up with cultural figures like Vince Staples, and proving the brand are just as committed to music and style as to sport and skate.
From the outside in, this Charli collaboration oozes the artist's visual DNA. Petra Collins’ campaign imagery captures the singer across hazy riverbanks and dimly lit backdrops – dreamy, raw, and very brat.
The Charli XCX Converse By You program officially launches on August 5 across the US and Western Europe, with a retail price of $100 in the states. Fans in Australia and Mexico will also be able to access ready-made versions around the same time. But heads up – Converse have confirmed the custom styles will only be available for three days, so you’ll need to move fast once they go live. In the meantime, you can start designing your pair now via the official site.
For more headbanging collaboration, make sure to the Ozzy Osbourne x adidas Birmingham – a fitting tribute to the Prince of Darkness. Rest in power, Ozzy.