ARTICLE BY Boon Mark Souphanh
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Celebrities Design Their Own adidas Sambas for Pride Month

British LGBTQ+ activist and social commentator DJ Fat Tony has linked up with adidas for pride celebration packed with star power. They’ve called on the help of some of the LGBTQ+ community’s most famed supporters to design their own adidas Sambas. As expected, the results are wild!

The likes of Pharrell, Elton John, Rita Ora, Kate Moss, Marc Jacobs, Naomi Campbell, David Beckham, Blondey McCoy and others have gone all-out with their designs. There’s all kinds of funny business going on, including buckles, feathers, crazy colours, built-in socks and even a roller-skate-infused sole unit.

Part of adidas’ #prouder exhibition, the celebrity-designed Sambas will be available via a silent auction on eBay on July 3. All proceeds will go to The Albert Kennedy Trust.

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