Celebrate the New Balance 574’s Iconography on Grey DayRelease: 15 May 2021
The word ‘Iconic’ often gets thrown around with reckless abandon these days, especially in the sneakersphere, but the New Balance 574 has earned that descriptor with bona fide ubiquity for over 30 years. Think about it: the first shoe that comes to sneakerhead and normie minds alike when they think of New Balance is most likely the 574 in stately grey. Plus it’s been immortalised as one of the sneakernet’s most used emojis. To celebrate their best-seller’s perpetuity, NB have decreed today be ‘Grey Day’, and have rolled out the greyscale carpet for the 574.
What’s the most recognisable part of the 574? Of course, it’s the silhouette! Often flattered with ersatz imitations, but never matched in cachet, NB have relaunched their hero style and omitted an obvious feature. The N might be missing, but a classy pair of grey suede and mesh 574s with tasteful hardware patina is still all there to be enjoyed. And for those seeking a pure and unadulterated 574, the classic grey and white edition is also available right now – and hopefully forever!
Meanwhile, NB also introduce a new sibling to the 574 family by way of the 57/40. Previously touted as a growing collaborative favourite, the modernised model works just as well in 574 shades of grey, plus just about as many textures – including leather, perforated suede, and brushed nubuck. It’s a tactile experience.