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15 May 2021

Releases NB574 New BalanceSponsored

Celebrate the New Balance 574’s Iconography on Grey Day

New Balance 574 Grey Day 2021
New Balance 574 Grey Day 2021
New Balance 574 Grey Day 2021

The word ‘Iconic’ often gets thrown around with reckless abandon these days, especially in the sneakersphere, but the New Balance 574 has earned that descriptor with bona fide ubiquity for over 30 years. Think about it: the first shoe that comes to sneakerhead and normie minds alike when they think of New Balance is most likely the 574 in stately grey. Plus it’s been immortalised as one of the sneakernet’s most used emojis. To celebrate their best-seller’s perpetuity, NB have decreed today be Grey Day, and have rolled out the greyscale carpet for the 574.

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