Celebrate Pride Month with New Reebok Pride CollectionRelease: 15 May 2019
Pride Month is almost upon us! To coincide, Reebok have graced us with a brand new Pride collection that consists of three iconic silhouettes: the Club C, Classic Leather and Freestyle Hi. Each pair features an understated Pride flag on a simple white upper, subtle rainbow thread stitching throughout, and gum-coloured rubber outsoles.
If that wasn’t enough to convince you to cop, between May 15 and June 30, Reebok have committed to donate up to $50,000 to Fenway Health from the proceeds of the Pride Collection. Fenway Health is a Boston-based health centre with the mission of improving the wellbeing of the LGBTQ community.
In a Reebok press release, Matt Blonder, VP of Digital Brand Commerce at Reebok, said ‘Since the beginning, Reebok has had a lifelong mission to transform the lives of others through fitness and wellness… Inclusivity has been an intrinsic part of building our foundation, so working alongside a health centre like Fenway Health felt like such a natural fit. We pride ourselves in working with those who share these same bold and inclusive values.’
Jane Powers, Acting CEO of Fenway Health, added, ‘We are thrilled that Reebok chose us to be part of this exciting initiative in celebration of this year’s Pride month… The month of June, and especially this year’s 50th anniversary of the 1969 Stonewall uprising, is a time for us to come together to recognise LGBT people and their impact across the world. So, it is with pride that we are partnering with an inclusive, innovative and global brand like Reebok to help mark this year’s occasion.’
The collection is available now over at Reebok.