Bodega Dropping Double Reebok Club C Colab for 15th AnniversaryRelease: 6 August 2021
Hot on the heels of their recent New Balance 990v3 ‘Here To Stay’ collaboration, Boston’s Bodega have lined up another co-branded celebration of their 15th year in business. This time it’s with long-time partners Reebok, who have granted carte blanche access to the Club C and the Club C Legacy. Both have been finished in signature Bodega brown.
The Club C follows classic colour-blocking with brown accents, medial branding, and a slight vintage wash. While the Club C Legacy goes all-brown with mesh and suede accents, plus purple elements.
Both sneakers come packaged with a co-branded Reebok and Bodega key, which plays into the unique community the brands have fostered – one that ‘cannot be duplicated’.
Bodega’s marketing director Matt Zaremba explains, ‘The key also speaks to the nature of the Club C. It’s an everyday essential, similar to the key to your home, your studio, or your business. There’s an effortless style to the Club C, allowing you more time to unlock your potential and focus on your next move.’
The Bodega x Reebok collaboration will release on August 6 at Bodega, with the Club C being exclusive to the retailer. A wider drop of the Club C legacy will be available the following day from Reebok direct.