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Bodega Celebrate 15th Anniversary with New Balance 990v3

Bodega x New Balance 990v3

One of the major players in the sneaker collaboration scene, Boston-based Bodega continue to link-up with the likes of Nike, New Balance, and Vans for some stunning conceptual executions.

Recently celebrating 15 years in the business, Bodega celebrated the occasion by linking up with Vans for the OG Style 36 LX, and also helped adidas exhume the Forum with a 1980s ode to Boston street culture.

Now, Bodega are continuing those 15th anniversary celebrations with New Balance, the duo linking up for a rendition of the iconic New Balance 990v3.

Manufactured with a luxurious mix of suede and mesh, the silhouette appears in a mix of Bodega’s much-loved brown hues. One of the Boston boutique’s most beloved silhouettes, the 990v3 is this time given an earthy remix broken-up by clean hits of cream trim. A burst of red and blue enlivens the collaboration around the eyelets and sockliner, while the ENCAP unit is, of course, enforced underneath.

Expect the Bodega x New Balance 990v3 to arrive over the coming weeks.

Once literally hidden behind a real-life bodega, Bodega continue to go from strength to strength in 2021. Make sure to check out our brief history of the brand’s sneaker colabs, right here.

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