ARTICLE BY Boon Mark Souphanh
Billionaire Boys Club x Reebok Instapump Fury BOOST
Billionaire Boys Club x Reebok Instapump Fury BOOST
Billionaire Boys Club x Reebok Instapump Fury BOOST
Billionaire Boys Club x Reebok Instapump Fury BOOST

Billionaire Boys Club Finesse Two Reebok Instapump Fury BOOSTs
Release: 1 February 2021

Co-founded by style icon Pharrell Williams, Billionaire Boys Club have continued to tread a steady path within the streetwear and sneaker realms. For their latest collaboration, they’ve tapped Reebok for two colourways of a silhouette created through collaboration itself: the Instapump Fury BOOST.

Arriving in contrasting ‘Khaki’ and ‘Dandy Blue’ colourways, the collaborative pairs both sport a robust CORDURA fabric base, which is overlaid with softer obscure-shaped profile panels. The familiar Pump technology valves and buttons throughout the design deliver contrasting highlights to the mix. Additionally, the Billionaire Boys Club’s rocket ship features as a special edition hangtag. Down below, midsoles replace the standard Reebok cushioning with adidas’ famed BOOST foam, bringing a more contemporary comfort to the classic crep, as light gum brown is applied to give the outsoles a traditional look.

At this stage, a release in the United States via Reebok is yet to be revealed. However, the Billionaire Boys Club x Instapump Fury BOOST collaboration will drop in Europe on February 1 at select retailers like 43einhalb and Sneakersnstuff. Hang tight for a US drop, Stateside sneakerheads!

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