For this Big Sean x adidas collaboration, the latter called the prior and the conversation went something like this...
Adidas Guy: "Hey Sean your last shoe killed it, do you want to do another one?
Big Sean: "Yeah sure"
Adidas Guy: "Awesome! We were thinking ZX Flux colourway, would you like to send us some ideas?"
Big Sean: "Nah man I'm mad busy with Ariana Grande, you've seen that sh!t right? Just do whatever"
Adidas Guy: "Uhh..."
Big Sean: *receiver click*
Adidas Guy: "Shit what are we going to do?"
Adidas Guy 2: "He's a rapper right? Just make it camo and we'll throw him in a video."
Can't blame the dude, Ariana has our attention too...