ARTICLE BY Minh Vuong
Ivy Park x adidas UltraBOOST White Gum GX2770
Ivy Park x adidas UltraBOOST White Gum GX2770
Ivy Park x adidas UltraBOOST White Gum GX2770
Ivy Park x adidas UltraBOOST White Gum GX2770

Beyonce’s Latest Ivy Park x adidas UltraBOOST Releases Soon
Release: 18 February 2021

Beyonce fans and sneakerheads were treated last week to the official unveiling of the popstar’s latest ,adidas collection with her Ivy Park athleisure label. The UltraBOOST has had a consistent presence in each drop, and this new white edition is the cleanest yet.

White and cream-tinged UBs are easily some of the most coveted colourways of adi’s unprecedented street runner. The Ivy Park edition distinguishes itself from the other blanked-out options on the market with some unique hardware. Scout-knotted string wraps the heel counter, doubling as a handy pull tab to make putting on easier. This white and black fleck is found on the shoelaces too, which are bound and heat-bonded at the tips, then cinched with a toggle for knot-free convenience.

Elsewhere, the UltraBOOST’s lauded features are reprised. Stretchy and breathable Primeknit uppers need no changing; neither does the translucent lace cage and heel counter. Full-length BOOST soles are immensely comfortable, and they’re finished off with gum rubber tread – in a slightly darker shade of brown than usual for the sole spotters. Extra accessories include a massive Ivy Park–branded woven swing tag that should be removed before the shoes are worn.

The Ivy Park x adidas UltraBOOST in White/Gum will release at selected retailers on February 18.

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