Beyoncé Signs With adidas!
The folks in Herzo officially confirmed the news on Instagram today, while CNBC's Jess Golden reports that the partnership won't just be limited to signature sneakers. In addition to Bey-branded kicks, the 'multi-layered' partnership will also include apparel, as well as a re-launch of Beyoncé's own Ivy Park brand under the adi umbrella.
'This is the partnership of a lifetime for me,' said Beyoncé in a press release. 'adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.'
Stay tuned to see what Mrs. Carter and the Three Stripes are cooking up!