Believe It Or Not, This Blazing Orange NMD Is Invisible!
No, your eyes don't deceive you! For the latest entry in the 'Invisible Pack' collaboration between and European retailer , the duo chose to interpret the word 'invisible' in a unique way.
Instead of simply resorting to tried and tested military camo and calling it a day, the collaborators looked to the animal kingdom for inspiration. The result is an eye-searing 'Orange Noise' . As it turns out, the blazing neon hue is actually 'invisible' to deer. Legit - apparently their eyes can't register the colour; it's likely they instead see murky grey or brown. It explains why so much hunting gear merges traditional camouflage with seemingly counterintuitive orange pops!
The Primeknit NMD is finished off with black accents and white midsoles.