'Be Off the Wall, My Friends': Avenue & Son x Vans Create Kung Fu Flick-Inspired Skate Sid
'Be water, my friend,' Bruce Lee once famously quipped, so Shanghai-based skate brand Avenue & Son has taken Lee's advice to heart – but tweaked it just a bit, working with Vans to create a Skate Sid with a 'Be off the wall, my friends' tagline.
Nicknamed the 'Flicks of Fury,' Avenue's Skate Sid is spotlighted in a hilarious kung fu movie-inspired campaign and pays homage to metropolises of Chinese skateboarding like Shanghai, Bejing, Chengdu, Guangzhou and others. It's rich with detail as well, combining a perforated white leather upper with vibrant orange detailing, custom insole embellishments, hi-vis reflective 3M laces, and custom lace deubres. From a performance standpoint, it uses Vans' most advanced skate tech like DURACAP, Sick Stick rubber and PopCush cushioning.
'Skating in the Avenue & Son x Vans Skate Sid is like having a black belt in every form of martial art that exists,' says Stephen Khou, co-owner of Avenue & Son who may be embellishing the shoe's performance properties just a touch. 'You truly become one with the board.'
If you're looking to kick it like the Avenue & Son crew and best the bad guys on your way to skateboarding glory, the Avenue & Son x Vans Skate Sid will release at APAC-region Vans Skateboarding retailers come October 23.