ARTICLE BY Minh Vuong
Bbc Icecream Reebok Bb 4000 Fw7565 Box
Bbc Icecream Reebok Bb 4000 Fw7565 Lateral
Bbc Icecream Reebok Bb 4000 Fw7565 Left Lateral
Bbc Icecream Reebok Bb 4000 Fw7565 Front Angle
Bbc Icecream Reebok Bb 4000 Fw7565 Top
Bbc Icecream Reebok Bb 4000 Fw7565 Rear Angle
Bbc Icecream Reebok Bb 4000 Fw7565 Laces
Bbc Icecream Reebok Bb 4000 Fw7565 Accessories

The BBC x Reebok BB 4000 Is Icy
Release: 1 March 2020

Food-themed sneakers are somewhat commonplace in the collaborative space, but it’s fair to say the Billionaire Boys Club steered the ship in the early 2000s with their ice cream–themed offerings. The bling era brand is rekindling the flame with Reebok on the BB 4000. Check it out…

Recalling the familiar diamond motif, it’s the full package that reveals how fun this release is. Creamy leather is covered in minty graphics, paired up with old school, brightly painted lunch tins and extra accessories. Reebok really know how to have fun with a colab.

Dropping on February 22 at select retailers like SNS.

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