ARTICLE BY Minh Vuong
BBC Icecream x Reebok Question Low Running Dog
BBC Icecream x Reebok Question Low Running Dog
BBC Icecream x Reebok Question Low Running Dog
BBC Icecream x Reebok Question Low Running Dog
BBC Icecream x Reebok Question Low Running Dog

BBC Unleash the Running Dog on Icecream-Flavoured Reebok Question Lows
Release: 6 November 2020

The Billionaire Boys Club just dropped some Reebok Question Lows last week, but they’re already back at it with another three-pack of the classic mid-90s baller. This latest pack is especially sweet, as it scoops some essential BBC Icecream colours and revives the streetwear label’s distinct ‘Running Dog’ motif.

BBC shoes are instantly recognised for their bright pastels and sugarcoated themes. It’s no different here, with each edition based on a heavy dollop of full cream yellow leather uppers. Where each colourway varies is the contrasting perforated suede toe cap, mudguard, and heel counter. The accenting hues include red, pink, violet, purple and green. These colours can be further complemented with a matching secondary lace option if the default yellow is too tonal.

Other deviations from the standard Question Low format include the custom rubber Icecream patch on the tongue, and aforementioned embroidered Running Dog motif that replaces the usual Vector lateral midfoot branding. Thoughtful packaging details come in the form of the BBC Icecream cone logo swing tag, and custom brightly coloured shoebox. This retro-styled box features a flip on the BBC Icecream logo with a caricature of Allen Iverson’s face, tying into the ‘Bubba Chuck flavour’ box label.

The BBC x Reebok Question Low drops early via BBC on November 6, followed by a wider release on November 12. However, each colourway is region-specific. The ‘Purple’ will be available globally, while the ‘Red’ is exclusive to Asia, and the ‘Green’ can be found in Europe and the US.

Subscribe to our Newsletter