ARTICLE BY Ross Dwyer
Bandier x New Balance 327
Bandier x New Balance 327
,Bandier x New Balance 327

Bandier and New Balance Launch Duo of 327s as Part of 'Her Advantage' Campaign
Release: 1 December 2021

Women's activewear brand Bandier and New Balance have teamed up for the second time, prepping a 'Her Advantage' campaign that features two takes on the 327 and a full set of apparel. A follow-up to the two's 'Move Her World' capsule of 327s, 57/40s and gear that released in July, 'Her Advantage' aims to highlight the parallels between fitness and fashion – AKA the 'look good, feel good, play good' mindset.

Starring professional tennis player Genie Bouchard, the campaign's lookbook shows off the latest Bandier x New Balance 327, a white and tan sneaker with suede overlays, a perforated leather base and a Joshua Vides-esque touch of black around its midfoot N logo. New Balance have indicated that a white and navy pair is on the way as well, but images of it have yet to be revealed. Besides the shoes, the collection offers apparel pieces like sweatshirts, corset tanks, tights, bodysuits and more.

'I’m super excited to be part of the latest New Balance x Bandier collaboration campaign', said Genie Bouchard. “Both the campaign and collection were designed to empower women to feel strong and confident, and that’s something that’s always been important to me on and off the tennis court'. Bandier founder Jennifer Bandier echoed Bouchard's sentiments, stating 'I think we can all agree that when you look good, you feel good, so this latest collection is meant to amplify what New Balance and Bandier’s union stands for – strength, style, and sport'.

Expect the Bandier x New Balance 327 and apparel to release via the New Balance webstore December 1. Shoes are priced at $120, and apparel ranges from $60-$298.

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