ARTICLE BY Ged McMahon
New Balance 550 'Baby Blue'
New Balance 550 'Baby Blue'
New Balance 550 'Baby Blue'
New Balance 550 'Baby Blue',

Baby Blue Hits the New Balance 550
Release: TBC

The New Balance 550 keeps popping up in quality GR colourways this year, with the latest offering a neat white and baby blue combo. Following yesterday’s unveiling of three vibrant retro colourways, this lighter scheme delivers something a little more understated. The 550 started its resurgence late last year thanks to a sweet Aime Leon Dore colab, quickly becoming a popular model within the NB catalogue.

Speaking to Sneaker Freaker last year about the rediscovery of the 550, NB’s senior manager of global collaborations at New Balance, Joe Grondin, said that ALD’s Teddy Santis found a random picture of the silhouette and took a liking to it. 

According to Grondin, ‘The only information we could find about it [the 550] was from an old New Balance Japan catalogue. We were lucky, because the Japan catalogues are super detailed. We started researching hashtags on Instagram and found this collector who had a pair. Once we got the shoe in-hand we built it from scratch with Teddy. He’s so particular about shape, so everything took us at least eight to 10 revisions. We were adjusting millimetres here and there just to get it right.’

Pairs of this baby blue New Balance 550 are expected to hit stores soon. 

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