ARTICLE BY Ged McMahon, Seb
New Balance 550 'Baby Blue'
New Balance 550 'Baby Blue'
New Balance 550 'Baby Blue'
New Balance 550 'Baby Blue'

Restock Alert: New Balance 550 'UNC'
Release: 25 January 2022

Colourway: White/Baby Blue

News on this release was first published on August 31, 2021.

Update January 25, 2022: Missed out on these 550s last year? Try again in a few hours when New Balance release a restock of these baby blues. The White/Black edition will also see some units replenished.

Update November 29, 2021: The New Balance 550 'UNC' has been scheduled to land on the brand's webstore and at select retailers on December 1, alongside the black and white pair and 'Varsity Orange'.

The New Balance 550 keeps popping up in quality GR colourways this year, with the latest offering a neat white and baby blue combo. Following the unveiling of three vibrant retro colourways, this lighter scheme delivers something a little more understated. The 550 started its resurgence late last year thanks to a sweet Aimé Leon Dore colab, quickly becoming a popular model within the NB catalogue.

Speaking to Sneaker Freaker last year about the rediscovery of the 550, NB’s senior manager of global collaborations at New Balance, Joe Grondin, said that ALD’s Teddy Santis found a random picture of the silhouette and took a liking to it. 

According to Grondin, ‘The only information we could find about it [the 550] was from an old New Balance Japan catalogue. We were lucky, because the Japan catalogues are super detailed. We started researching hashtags on Instagram and found this collector who had a pair. Once we got the shoe in-hand we built it from scratch with Teddy. He’s so particular about shape, so everything took us at least eight to 10 revisions. We were adjusting millimetres here and there just to get it right.’

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