Available Now: One Block Down x New Balance 991 and 1500
Italian streetwear hub One Block Down have dropped their latest special project with New Balance: two subtle interpretations of the iconic 1500 and 991. The capsule is designed to illustrate each silhouette’s impact on the subcultural codes of broader Italy.
With the 991 forming an integral part of the Milanese ‘bourgeoisie’, and Roman ultras adopting the 1500, the history of New Balance in Italy is often overlooked, especially considering its pivotal role in securing the brand’s European foothold.
‘Once introduced, New Balance became a revelation for the Italian people, helping many emulate the once exclusive styles of America, England and Japan,’ says One Block Down. ‘And despite Italy’s affinity for New Balance growing strong with a tinge of international influence, it remained instrumental in building a wholly unique style story for the country. The Italian people found something in New Balance that didn’t force them to conform to the rubric of contemporary trend, but instead gave them a canvas with which they could create their own aesthetic legacy.’
Arriving in New Balance’s familiar ‘Marble Grey’ uppers with themed embroidery and details, both the Milan M991MIO and Rome M1500RMA have launched exclusively online at One Block Down’s webstore. Don’t sleep! Sizes are going quick.