ASICS Launch 'Her Heritage' Collection
ASICS have launched a female-focused triple pack with an accompanying ‘Her Heritage’ campaign that spotlights chef Kristen Kish, and designer Ava Nirui, two leading women in their chosen fields. The footwear is used to tell the stories of these women, in particular the role of their mothers in shaping and defining their lives.
The collection includes three ASICS silhouettes: the trail-inspired GEL-Nandi, the supremely comfortable GEL-Quantum 360 6, and the Japan S PF – a court model updated for the lifestyle market with a thick platform sole.
Each shoe in the collection comes dressed in white and gold, and is overlaid with transparent and breathable mesh. The pack will launch online and in-store at ASICS and selected retailers on June 30.