ARTICLE BY Sneaker Freaker
Asics Gel Lyte Iii Grey Navy Georgetown 3
Asics Gel Lyte Iii Grey Navy Georgetown 1
Asics Gel Lyte Iii Grey Navy Georgetown 2

ASICS Gel Lyte III (Georgetown)

Washington's Georgetown University has done some cool stuff in academia and sports, but what it really does best is having its school colours transferred onto shoes to awesome effect. That's called 'passive brand growth'; shoe companies be doing the work for 'em. And why not, the combo of dark grey and navy looks dope, especially when served in suede like on this Gel Lyte III.

The ASICS Gel Lyte III 'Georgetown' is available now from Sneaker Bar Detroit.

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