ARTICLE BY Adam Jane
Conceptsnike Sb Ugly Christmas Sweater Dunk 8
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Another Look at the Concepts x Nike SB Dunk
Release: 7 December 2017

It’s not often a brand will release a shoe touted as ugly, but this particular Concepts x Nike SB colab is loud and proudly advertised as ugly. The colourful SB Dunk is designed with the express purpose of resembling an ‘Ugly Christmas Sweater’, which is one of those perplexing things that has become ironically cool due to a universal yuletide nostalgia.

You could spend countless hours staring blankly at the marled multicolour upper and all-over print, engrossed in its complexity as the family hubbub buzzes around you. Perhaps ugly is a survival mechanism. Your overly opinionated uncle may hesitate before wrangling you into a spirited debate about capital gains taxes when he sees your wearing the shoes of a madman/madwoman/mad-child/mad-infant.

Conceptsnike Sb Ugly Christmas Sweater Dunk Small

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