Anna Wintour Signs Off on the Air Jordan 1
If you don’t know who Anna Wintour is then please stop reading, throw your iPhone in a lake, and remove yourself from all forms of sartorial-centric society. Much of what we take for granted in the world of online fashion commentary and documentation wouldn’t have come into being if it weren’t for her genre-defining work as editor-in-chief for Vogue over the last 30 years.
Now, the legendary compass of cool that is Wintour’s tick of approval points directly at Jordan Brand for a series of edits. So far, we’ve had a good look at some white and red Jordan 1s, which feature a zip-up shroud in place of those so-2017-laces.
Each ‘Edited by Vogue’ shoe is branded with the letters ‘AWOK’, denoting editorial approval. Short for ‘Anna Wintour OK,’ this scrawling is penned on every piece of editorial or creative content that passes across her desk if it meets her exacting standards for publication. With a co-sign as powerful as that, these may well be the most fashionable sneakers of the past three decades.
The Air Jordan 1 Zip ‘AWOK’ releases July 21 at select stockists.