ARTICLE BY Ged McMahon
Alpha Industries x New Balance 574
Alpha Industries x New Balance 574

Alpha Industries Team Up with New Balance for Fresh Collection

Alpha Industries have revealed their first ever collaboration with New Balance, unveiling a fresh collection that includes a limited-edition 574. The release represents a continuation of the American heritage brand’s Spring/Summer 2021 seasonal theme, combining utilitarian aesthetics with heavy duty materials.

Alpha Industries x New Balance 574
Alpha Industries x New Balance 574

As for the 574 in the pack, it rocks a suede exterior with CORDURA-infused mesh additions to help match the form and function of the wider range. You’ll also notice removable Velcro ‘N’ logos on each side, and ‘REMOVE BEFORE FLIGHT’ hangtags. Available in two colourways – either grey or olive green – the design boasts co-branding alongside Alpha Industries’ signature ‘Emergency Orange’ on the lining.

Alpha Industries x New Balance 574

You can match these two 574s with other members of the capsule, which includes a hoodie, quarter-zip pullover, joggers, a ball cap, and two t-shirts. 

New Balance sure have been in hot collaborative form recently, carefully curating a roster of designers and brands that are known for their cult-like appeal and ground-level admiration. Late last year we had the pleasure of talking to Joe Grondin, senior manager of global collaborations, to chat about the art of building lasting partnerships. You can read all about that winning formula here.

The collection releases today, and is available from the Alpha Industries website.

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