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Release Date: Reebok Answer DMX OG

Reebok Answer DMX GX6330
Reebok Answer DMX GX6330

News on this release was first published on June 16, 2022.

Update July 19, 2022: A June release was initially set for Allen Iverson's Reebok Answer DMX, however it seems there's been a delay. A new drop date of July 29 has been announced via Reebok US and Foot Locker!

Allen Iverson’s sophomore signature sneaker with Reebok, the Answer DMX originally landed in 1997. An all-important follow-up to the iconic Reebok Question, the Answer DMX was the very first sneaker to introduce DMX 10 cushioning to the hardwood.

Most recently retrod in 2018, the model is manufactured in a classic mix of leather and textile uppers, with a sleek mid-cut giving the shoe a streamlined aesthetic. Equipped with Reebok’s patented DMX 10 moving-air technology, the 2022 colourway adopts one of Reebok’s infallible OG compositions, the white, red and gold colourway (aka ‘Rookie of the Year’ edition) taking cues from the Philadelphia 76ers team jerseys.

Featuring the classic split design over the laces (which break up the Reebok Vector), the Answer DMX introduced the I3 logo for the first time.

Culturally, the Answer DMX also became tied to the Reebok commercial, which featured Allen Iverson breaking down one of his ankle-breaking crossovers.

Look for the Reebok Answer DMX OG to release on June 29. The retail price is $170.

Keen to take a look behind the curtain of Allen Iverson’s cultural resurgence? Check out our interview with Xavier Jones, a Reebok designer working on AI’s signature line between 2016-2020!

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