ARTICLE BY Gabe Filippa

Allen Iverson’s Reebok Answer 1 is Making a Return
Release: 29 June 2022

Style Code: GX6330

Colourway: White/Red

Allen Iverson’s sophomore signature sneaker with Reebok, the Answer 1 originally landed in 1997. An all-important follow-up to the iconic Reebok Question, the Answer 1 was the very first sneaker to introduce DMX 10 cushioning to the hardwood.

Most recently retrod in 2018, the model is manufactured in a classic mix of leather and textile uppers, with a sleek mid-cut giving the shoe a streamlined aesthetic. Equipped with Reebok’s patented DMX 10 moving-air technology, the 2022 colourway adopts one of Reebok’s infallible OG compositions, the white, red and gold colourway (aka ‘Rookie of the Year’ edition) taking cues from the Philadelphia 76ers team jerseys.

Featuring the classic split design over the laces (which break up the Reebok Vector), the Answer 1 introduced the I3 logo for the first time.

Culturally, the Answer 1 also became tied to the Reebok commercial, which featured Allen Iverson breaking down one of his ankle-breaking crossovers.

Look for the Reebok Answer 1 OG to release on June 29. The retail price is $170.

Keen to take a look behind the curtain of Allen Iverson’s cultural resurgence? Check out our interview with Xavier Jones, a Reebok designer working on AI’s signature line between 2016-2020!

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