Aktiv X adidas BOOST Running (Charity Capsule Collection)
In celebration of the annual New York City Marathon, adidas have joined forces with AKTIV Against Cancer for the 5th consecutive year to create their charity capsule collection. The capsule will feature the Tempo Boost, Grete Boost and apparel that are all released with profits going to the charity. Adidas have also launched a social media campaign in association with the marathon, pledging to donate $1 to AKTIV's cancer research for every picture posted on Instagram and Twitter with the hashtag #mystepmatters. No word on a general release, but all marathon participants will be able to purchase items from the entire collection from TCS New York City Marathon Health and Fitness Expo at the Javits Center.