No Cracks in This One: The Air Jordan 4 ‘White Cement’ Hits Hard at JD Sports
Few sneakers carry the sheer cultural weight of the ‘White Cement’. First released in 1989, this iconic colourway helped solidify the line as a cornerstone of hoops and street culture. Designed by the legendary , the Air Jordan 4 built on the innovations of its predecessor – retaining visible Air cushioning while introducing mesh panelling for breathability, support ‘wings’ for custom lacing, and a more sculpted design that pushed into new territory. Of the four original colourways – ‘Bred’, ‘Fire Red’, ‘Military Blue’ and ‘White Cement’ – the latter remains one of the most revered: a clean, wearable design that helped define the Air Jordan 4’s off-court appeal.
With its clean white leather, speckled 'Cement Grey' hits, and bold black contrasts, the Air Jordan 4 ‘White Cement’ was a concrete classic from the moment it poured onto the scene in ’89 – and it still hits just as hard today. Worn by Michael Jordan during his explosive 1988–89 season, the Air Jordan 4 built on the momentum of the ,with returning as Mars Blackmon in another memorable campaign that further embedded the Jordan Brand into pop culture.
Now, nearly four decades later, the ‘White Cement’ returns with all its original DNA intact. This 2025 edition features OG Nike Air branding on the heel, a remastered shape that mirrors the ‘89 original, and premium materials that honour the past while meeting today’s standards. Even better news: it’s dropping in a full-size run, so the whole fam can get laced up.
Ready to take flight? The Air Jordan 4 ‘White Cement’ is set to release at on May 24.