The Air Jordan 4 ‘Red Cement’ is Setting at JD Sports
Michael Jordan’s Air Jordan 4 originally took flight from the Swoosh hangar in 1989, which marked the debut of the now iconic wings logo. Sneakerheads fell in love with this iteration immediately, with numerous appearances in significant cultural moments further pushing it along. The model was taken to stratospheric heights thanks to Jordan’s ‘The Shot’, which was a pull-up jumper that delivered a fatal dagger to Cleveland Cavaliers fans in Game 5 of the 1989 NBA playoffs. The model continued to score big cultural buckets, appearing in Spike Lee's Do The Right Thing when Giancarlo Esposito's character was famously scuffed by a Boston Celtics fan while wearing the OG 'White Cement'.
The 'Red Cement' pays homage to this starry-eyed sneaker mythology, with the same speckled effect seen on the explosive OG. Classic colour blocking also nods to the heritage catalogue, and white leather uppers present a crisp aesthetic, which is extended to the classic quarter panel netting. Accents of volcanic ‘Fire Red’ blast the wings, heel tabs, Jumpman logos and midsoles, while contrasting inky black provides distinction across the colourway.
One of the hardest Jumpman releases of 2023, the Air Jordan 4 is available right now from JD Sports. Score yours today by hitting the link below.