Class Act: The Air Jordan 3 ‘Jordan Brand Classic’ PE Is One for the Honour Roll

Every year, the Classic puts the spotlight on the brightest rising stars in high school hoops – and in 2025, the kids ate damn good. Unveiled during this year’s event in Washington DC, the ‘Jordan Brand Classic’ PE is a certified flex from the jump, laced up exclusively for players taking part in the showcase.

This Player Exclusive draws heavy inspiration from the beloved ‘White Cement Reimagined’, with that crispy white tumbled leather up top and the iconic elephant print wrapped around the toe and heel. But it’s the details that hit different – clock the ‘University Blue’ accents adding a bolt of colour to the eyelets and outsole, and the pre-aged midsole giving it that just-pulled-from-the-archive flavour. Tongues feature a custom Jordan Brand Classic crest circling the Jumpman, while translucent heel tabs come iced out with a marbled pattern – a possible nod to the history and culture of the host city.

Jordan Brand have a long tradition of blessing the next generation with exclusive heat. Past Jordan Brand Classic PEs have included fresh takes on the AJ31, and – often incorporating school colours, city references, and one-off embellishments. For many players, it’s their first taste of true PE status.

Sorry, fam – this one ain’t hitting shelves. Like many of Jordan Brand’s high school PEs, the AJ3 ‘JBC’ is strictly for the chosen few. But it’s still a fitting salute to the next generation of hoop dreams.

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