Don’t Sleep on the Release of the Air Jordan 12 ‘French Blue’

Air Jordan 12 French Blue

The has had a subtle but successful 2025, with the and having already landed and the still primed to launch later this year. Now, Jordan Brand are ready to lob another banger with the ‘French Blue’ making a return this August.

This palette on the Air Jordan 12 is no stranger to release calendars – in fact, it's the third time it has headed to sneaker store shelves. Originally landing in 2004, the ‘French Blue’ was never worn by , but was sported by other heavy hitters such as , and . A retro of the colourway arrived in 2016, and now – almost 10 years later – it's coming for 2025.

For first-looks, up-to-date sneaker buying info, industry news and deep-dive features sign up to our mailing list!

Rumours of the return of ‘French Blue’ rolled up earlier this year, and strongly suggested the model would be different to the OG. Now that we've got an eyeful of official imagery, we know it’s keeping true blue. The entire upper is dressed in a white, full-grain leather, with signature blue hits on the toe, midsole and heel. Red '23' branding remains on the rear, rounding out this pristine ’04 heater.

The Air Jordan 12 ‘French Blue’ will release through SNKRS and select stockists on August 16.

Look back at Michael Jordan’s entire signature line , and keep up to date with all the latest Jordan releases here.

For first-looks, up-to-date sneaker buying info, industry news and deep-dive features sign up to our mailing list!