ARTICLE BY Boon
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Afew x Hummel Reveal the Marathona 'Stay Foolish' Collaboration
Release: 23 February 2019

‘Stay foolish, but don’t be a fool!’ — that is the catchcry of Afew and Hummel’s latest collaborative project. Taking to the low-cut Marathona sneaker, the German sneaker stables look to revisit your childhood with a playfully vibrant colourway.

Adopting a carefree approach, the design incorporates toy-block lace locks, while a bucket list can be found printed on the insoles. The branding on the heel and tongue has also been given a youthful look, done in a handwritten-style that’ll take you back to your pre-pen-license days. As you’d expect, premium quality arrives via a leather and suede construction.

A branch become a sword, wooden bricks become an animal and the floor turns to lava – the imagination of a child is infinite Even more, it is funny, sometimes unrealistic but mostly foolish. But the best stories and moments started with a crazy or foolish idea. That's why we should never lost sight of our inner child. The ‘Stay Foolish’ project is exactly pointing this out.

The Afew x Hummel Marathona ‘Stay Foolish’ releases on February 23 at Afew.

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