Yeezy Sales Numbers are Down
The Yeezy label continue to ramp up production in 2019, leaning heavily on successful models like the adidas Yeezy BOOST 700 and Yeezy BOOST 350 V2. However, the numbers don’t appear to have translated on adidas’ recent earnings report (at least for this quarter), the German outfit today announcing their Q3 financial report from Berlin.
According to adidas, Yeezy sales are down from this time last year because of a ‘major Yeezy launch last year’. The ‘major launch’ was most likely the adidas Yeezy BOOST 350 V2 ‘Cream White’ restock that smashed sales numbers in 2018.
Overall, adidas still outperformed analyst predictions for Q3, rising six percent to 6.41 billion euros (7.10 billion).
adidas CEO Kasper Rørsted recently told reporters that the brand had intentionally slowed down Yeezy production to reinstate its exclusivity.