adidas Unveil Three-Strong 'Day One' PackRelease: 23 November 2017
'I got day ones and I got new ones,' Nike-sponsored Grime MC Skepta spits on his hit track 'Man (Gang)'. Firing back, The Three Stripes have assembled a three-strong squad of straight-shooting sneakers that will surely rival the Swoosh's tracksuit mafia.
In their Consortium ADO (adidas Day One) Pack, adidas defy Skepta's distinction by dropping 'Day Ones' that double as 'new ones'. Most silhouettes in this pack are indeed 'new ones' that we've never seen before.
Here, we take a thorough look at this generous 'Day One' love that the Stripes will sling our way.
The adidas ADO Terrex Agravic
The Terrex Agravic has already stamped its footprints all over the trail-running circuit. But, in keeping with the sneaker industry's current obsession with turning trails to grails (think: the Supreme x Nike Humara), adidas decided it's time for the Terrex to earn its streetwear stripes.
A 'Light Onix' colourway fronts the release. Here, a treated suede upper and waterproof laces fade into a coated brushstroke textured mudguard. Gore-Tex lining protects these Day Ones from wet ones. There's also a black ADO Terrex constructed from a single piece of woven nylon.
Both models have a utilitarian text graphic stamped on the heel and boast a bit of BOOST in their sole. Prominent 'Day One' branding will draw in the heads who want to honour those who've stuck with them since the beginning.
The adidas ADO Crazy Train
All aboard the Crazy Train. The Three Stripes have been letting their freak flag fly lately, rolling out a massive ad campaign for their revamped Crazy 1. The ADO Crazy Train shares the broad concealed lacing system of the Crazy 1 but it's all been locked down with a wide toe strap. Durable, military-style Cordura protects the upper. Dimpled gum creeps from the sole up to the midsole, biting into some BOOST tech.
The adidas ADO Ultimate Boot
adidas have simply dubbed this model the 'Ultimate Boot.' While it certainly won't take the cake for being their most creatively named shoe, the name sums up this all-terrain number pretty aptly. Again, Cordura fabric makes for a water- and scratch-proof upper. A protective rubber mudguard, a springy BOOST midsole and elasticised midfoot panels leave you with no excuse to explore the great outdoors.
This ADO offering is much lighter than most other winter boots kicking around the market – time will tell if it really is the 'Ultimate Boot'.