ARTICLE BY Adam Jane
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adidas Unveil Futurecraft Forgefiber

The boffins at the adidas Futurecraft laboratory have been hard at work dreaming up their latest technological development. The Futurecraft FORGEFIBER uses a TPU coated yarn to add areas of varying strength and stability to a breathable upper, before heat pressing the panel to bond the threads to the main material. The new technique uses a similar principle to traditional Japanese sashiko stitching with reference to patterns found in nature, then utilises modern production technology to give us a cutting-edge sneaker. This new method allows designers to strengthen and reinforce sneakers using less material and leave a smaller environmental footprint.

https://www.youtube.com/embed/Xcnh2vBXlXs

The adidas Futurecraft FORGEFIBER AlphaBOUNCE is set to release in June, no doubt in strictly limited numbers. Stay tuned for more info.

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