Purple has long been associated with the social elite. In days of old, the colour was adored by dignitaries and was often adopted by royalty as their colour of choice. For this release, adidas are giving a nod to the colour’s esteemed past with a ‘Noble Ink’ UltraBOOST. The 3.0 has its TPU supports set in the purple hue, while the colour also ripples through its Primeknit upper.
The adidas UltraBOOST 3.0 in Noble Ink doesn’t have a release date, but will reportedly be released in the coming weeks.