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21 Jul 2023

Releases adidas

adidas Debut Latest Performance Runner, the SWITCH FWD

adidas-switch-fwd-price-buy-release-date
adidas-switch-fwd-price-buy-release-date

adidas have revealed that their latest performance shoe in the running category, the SWITCH FWD, is slated to debut later this month. Utilising EVA compound midsoles, the SWITCH FWD’s engine features intricately designed voids that collapse and spring forward, converting weight into forward motion.

The model also uses a soft EVA compound midsole, which works in unison with the TPU plate, ensuring a stable and cushioned ride throughout the forefoot and midfoot.

‘We’re always looking at innovative ways to redefine our design processes to bring real benefits to our community – whether they are at the top of the sport, or an everyday runner,’ says Mili Seiffert, global product manager at adidas Running. 'While it sounds simple, the ambition to convert weight into forward motion is easier said than done. It’s taken years of testing with athletes of every level to get where we have today. It’s a triumph to innovation, and a testament to our ambition and drive to deliver new running shoe technology.’

Down below, the SWITCH FWD incorporates a Continental outsole, giving runners extra grip in all weather conditions. The outsoles work in unison with the lightweight engineered mesh uppers, which feature strategically-placed windows on the forefoot and midfoot (for enhanced breathability).

The adidas SWITCH FWD launches in both a men’s and women’s colourway on July 27.

21 Jul 2023

Releases adidas

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