adidas Presents Futurecraft Leather
Still giddy with excitement from adidas’ initial announcement of Futurecraft, their latest limit-pushing innovation, the brand with Three Stripes today backs up the hype with an even more fascinating teaser, announcing the Futurecraft Leather. As you can see towards the closing of the video below, the execution is breathtaking. The Futurecraft process allows for precision footwear creation, which utilises a single piece of leather for construction, thus removing excess bulk and lowering the amount of harmful adhesives used in comparison to the standard construction process. Being the forty-fifth anniversary of the Originals icon, the Superstar, this release will be harder to attain than a smile from Kanye himself! Limited to a mere 45 – yes, just 45 pairs in total, that is no typo – the Adidas Futurecraft Leather Superstar will become available on November 7 for $500 USD at Dover Street Market locations in New York, London and Tokyo. Well played adidas, well played.