adidas Officially Unveils The Yeezy BOOST 350!
UPDATE: We're almost there Yeezy fans. adidas Originals have just dropped a new promo video for the 350 to further fuel the hype fire! Check it out above! These Lows are coming out tomorrow, June 27!
Ladies and gentleman, are you prepared for the second coming of Yeezus this year, proudly presented by the good people at adidas Originals?
We first caught a glimpse of the Yeezy Boost 350 while attending the Kanye x adidas Originals New York Fashion Week event back in February, with teasers from Kanye's inner circle spread over the last few months to keep the hype at optimum level, and today adidas Originals have finally announced the second silhouette in their collaborative collection with Kanye complete with an official closer look at the highly anticipated sneaker. The Yeezy Boost 350 features the same Boost sole technology we've already seen on the Yeezy Boost 750, but the new version gets a brand new outsole treatment that sports a Trefoil logo, newsworthy only because of the glaring absence of any exterior branding on the first Yeezy Boost. On top, the one piece Primeknit upper creates a minimalist silhouette that features the same laces on the 750, a heel pull with red stitching details and suede mudguard on the inside embossed with the 'YZY' logo. While the overall package is not as striking or polarising as the first adidas x Kanye release, the Yeezy Boost 350 is a great looking sneaker that will be much more wearable than its taller sibling. We can confirm that it will also be easier to get ahold of, with more stockists worldwide having the sneaker available when it is finally released on the 27th of June. Oh and the company will be utilising its Confirmed app once again as part of the debut rollout.
We have no doubt the adidas Originals Yeezy Boost 350 will be the most talked about sneaker until its release date next weekend, stay tuned to Sneaker Freaker as we make sure to keep you updated on the next chapter of the Kanye/adidas partnership.
- Originally Published 18th June, 2015