adidas Introduces 'xeno' Technology
UPDATE: Thank you adidas - here to back up the already impressive ZX Flux 'Xeno' is a Superstar and Metro Attitude from the same iridescent family. Check the flicks and hit Sneaker Politics to score while they last, which we doubt will be long!
3M, reflective – whatever you want to call it, in the last twelve months alone it has been done, and done again, and then done some more, and quite honestly we're done with it. Xeno though, this might just be our saving grace! Evolving from the wilderness of Southeast Asia, the Xenopeltidae – or Sunbeam Snake for those that ain't up on the Nat Geo slang – utilises highly iridescent scales to create a visual display truly like non other. When hit with sunlight, the iridescent scaling shines bright like dropping a tab at a laser show! Translating that onto of three of adidas' top silhouettes – the ZX Flux, Superstar and Metro Attitude – the Xeno collection might just been some of the coolest sneakers you see this year! Check the teaser vid below from adidas to check it out – and the additional special Thailand edit to peep these slithering suckers in real life – but stayed tuned for full reviews of all three sneaks to come. These drop on Friday, February 13. Spooky!
- Originally published February 13, 2015.