adidas Gives Away Free UltraBOOSTs on the Streets of NYC
What better way to end the week than with a free pair of UltraBOOSTs? adidas made that dream a reality for fast-footed fans in New York City on Thursday with a surprise double drop of BOOST-blessed runners, peddled out of a roaming food truck.
Versions of the UltraBOOST and UltraBOOST X inspired by the humble inner-city bodega were up for grabs, available for free for those that followed the truck's movements through the adidasnyc Instagram page and gave the secret access code for each spot: a string of typical deli orders, including 'bacon, egg & cheese' and 'pastrami on rye'.
The NYC activation is over for the day, but keep your fingers crossed the adidas food truck will return.
If you missed out, rest assured you'll still have a chance to cop these new UltraBOOST make-ups. Look for both to hit adidas's online store and adidas stockists on September 4.