adidas Gives Away Free UltraBOOSTs on the Streets of NYC
What better way to end the week than with a free pair of ? made that dream a reality for fast-footed fans in New York City on Thursday with a surprise double drop of BOOST-blessed runners, peddled out of a roaming food truck.
Versions of the UltraBOOST and UltraBOOST X inspired by the humble inner-city bodega were up for grabs, available for free for those that followed the truck's movements through the and gave the secret access code for each spot: a string of typical deli orders, including 'bacon, egg & cheese' and 'pastrami on rye'.