ARTICLE BY Cesca Benson
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adidas Gift Atlanta with Their Own Speedfactory AM4

The crème de la crème of American soccer will take on Italian giant Juventus – minus newcomer Ronaldo, sorry guys – in the Major league Soccer All-Star game next month. And adidas are commemorating the occasion with a brand new Speedfactory AM4.

The BOOST-bolstered trainer was designed by some of the city’s best and brightest. Atlanta United midfielder Darlington Nagbe and rapper Rich the Kid joined with local graphic artist Travis Love to imbue the shoe with a bit of ATL heart – literally. Love’s signature graphic print represents the heartbeat of the city, while the black and red colourway nods to AU’s team colours.

If the shoe’s high-speed production wasn’t techy enough for you, the shoe is embedded with an NFC chip that allows the wearer to access a Spotify playlist curated by Rich the Kid that pays tribute to the city’s rich musical history.

The latest edition to the Speedfactory range will be available exclusively from Wish on July 28, before hitting adidas on July 29.

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