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adidas Athletics X Reigning Champ Collection

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It’s ’s minimalist, frippery-free approach that earned the brand legions of fans across the globe. Oh and a few colabs along the way with the likes of , and adidas certainly didn’t hurt.

This time round, team up with adidas Athletics, and call in Dallas Cowboys’ quarterback Dak Prescott for spruiking duties. The resulting collection offers athletic apparel essentials – tees, hoodies, tights, pants, crop tops etc. – and a few extras such as Primeknit bombers for men and women, and two particularly noteworthy pieces of footwear.

A and both wear cool grey, unassuming and stylish as ever in classic Reigning Champ fashion. The PureBOOST is pared right back, its circular-knit grey-speckled upper embellished only by the shoe’s lacing system. The AlphaBOUNCE – whose rippled upper was designed with sci-fi-like motion-mapping super tech to flex and move with your foot – looks ultra-sleek with its perforated soft silver upper and ridged BOUNCE-boosted sole unit.

The adidas Athletics x Reigning Champ collection launches globally on August 4 in-store and online at  adidas Reigning Champ and select retailers.

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