ARTICLE BY S.F.
Adias Originals Zx Flux New Media Thumb
Adias Originals Zx Flux New Media

adidas Originals Zx Flux (New Media) 

Last week adidas Originals made their mark on Berlin, releasing a gang of sneaks including the EQT Cushion, unveiling the ZX FLUX, throwing parties and taking over the streets and communal wall space with an all encompassing media campaign to coincide with the resurrection of the court classic Stan Smith. Overkill is one of Berlin's hottest sneaker destinations for all the right reasons –  knowledgeable owners with a passion for the game and a family ethos. Marc, AKA Mr. EQT from Overkill managed to get his feet in these 'New Media' joints early, and was kind enough to shoot over an on-foot preview shot for us to all fawn over while we patiently wait for the official release. The multi-coloured edition is set to be delivered as part of the Photo Print pack, which also comprises oceanic and digital splatter treatments across silky tight mesh uppers. Stay tuned for full release info in relation to the ZX FLUX, it should kick off in Feb with the Photo Print pack to follow hitting the streets in April.

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