A Closer Look at Reebok's Latest Bright St Addition: The DMX Beta 10

The Chelsea boot's origins stretch back to the Victorian era – designed by Queen Victoria's own cobbler, in fact. With the debut of the DMX Beta 10, Reebok merge heritage and contemporary tech to spot-on effect.

Produced as part of the 'Bok's prestigious '58 Bright St' initiative, the new model sees a Chelsea boot upper paired with modern sole unit infused with DMX technology for improved comfort. The shoe is made from premium hairy suede in 'Beige' and 'Collegiate Navy' colourways. Reebok have also added lacing that wraps around the the ankle – a curious addition given the Chelsea boot's lacelessness was its primary drawcard.