ARTICLE BY T.S. FOX
43Einhalb Reebok Club C Revenge Of Rui Release Date Hero
43Einhalb Reebok Club C Revenge Of Rui Release Date Hero
43Einhalb Reebok Club C Revenge Of Rui Release Date Hero

43einhalb's Reebok Club C 'Revenge of Rui' is Best Served With Noodles
Release: 27 July 2019

43einhalb are joining asphaltgold and Overkill to complete Reebok's culinary-themed 'International Food' pack.

A tribute to famed London-based noodle spot Rui's Restaurant, the colab is dubbed the 'Revenge of Rui', and the inspiration for the name is two-fold. Not only is it a subtle nod to the Club C's original name (the Revenge), but it also takes cues from the story of Rui himself: according to lore, the restaurant was founded by a panda who was mocked by high-end chefs for his simplistic family noodle recipe.

The resulting kicks, naturally, come in clean black and white and feature Rui-inspired hits to the likes of the laces and insoles. They even come packaged in a takeout-style box with a menu and chopsticks.

Expect a release both in-store and online on July 27.

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