Shaq and AI Are Making ‘Power Moves’ in New Reebok Docuseries

Netflix is going full court press with Power Moves, a new docuseries that charts the rise, reign, and reinvention of through the lens of recent comeback play. Executive produced by Shaq himself, the show dives into the athlete's larger-than-life legacy – not just as a four-time NBA champion and Hall of Famer, but as a cultural juggernaut who turned sneakers, soda, and savvy investments into a billion-dollar empire.

But Power Moves isn’t just about the Big Aristotle. Co-starring the series explores how both men – Reebok’s twin crown jewels in the late 90s and early 2000s – are now steering the brand’s future as newly appointed execs. The series promises a mix of archival footage, behind-the-scenes access, and personal reflections as Shaq and AI shift from poster boys to powerbrokers.

It’s a rare peek behind the curtain as two of the game’s most iconic rebels look to rewrite the rules of sportswear business. Viewers will see how Reebok, under new ownership, is betting big on legacy storytelling and basketball authenticity – while tapping its most electrifying alums to lead the charge.

Of course, no Reebok story is complete without sneakers. Shaq’s line includes the and cult classics which matched his extraordinary playing style. For Iverson’s part, the pro's signature and series became instant icons, with icy toe caps and DMX cushioning that still hold up today. Expect to see plenty of on-foot heat throughout the series as both legends lace up their legacy.

Power Moves is available to stream right now on Netflix.