Mercedes AMG x adidas' New Campaign Goes Full Throttle
adidas have gone full throttle with Mercedes AMG, rolling out their most expansive campaign yet – a sharp shift from the one-off drops that came before. The partnership itself marks a significant power play in the performance sector. Securing Mercedes AMG from longtime partner PUMA was a major coup for adidas, and the brand have wasted no time showcasing the team’s influence across its flagship silhouettes. Beyond standalone releases, AMG branding has also appeared in multi-collaborator projects, signalling the seriousness with which Team Trefoil treats the relationship.
For this latest campaign, the adiZero models have been reworked with subtle AMG cues, combining lightweight performance tech with bold, motorsport-inspired styling. The campaign’s visuals lean into the thrill of speed, using shadow and contrast to evoke the adrenaline of both track and street.
The collection is split into two distinct adidas categories, each tailored for performance. Long-distance runners can choose from the adiZero Prime X3 Strung, adios Pro 4, and EVO SL, all built with Lightstrike Pro foam for maximum energy return. Sprinters get a trio of spike-equipped options – the adiZero Ambition, Avanti Tyo, and Prime SP 4 – designed for explosive speed on the track. Each model carries subtle nods to Mercedes AMG, drawing from the black-and-red livery, checkered Three Stripes, and AMG branding.
The Mercedes AMG x adidas Running collection is available now via adidas’ EU sites. Stay tuned to Sneaker Freaker for news on a wider drop.
Peep Sneaker Freaker's to stay updated on all the latest drops!
