Curry Camp Is Going International – And the Series 7's Coming With It

Stephen Curry’s Curry Brand are cranking things up in Asia with an epic world tour – and the Series 7 is front and centre.

The special ‘World Tour’ edition of the Series 7 arrives dipped in a wild, international palette – royal purple through the mesh upper, with primary-coloured hits splashed across the segmented sole unit. The outsole geometry is pure sci-fi: ridged, jagged, and aggressive, echoing the wild lines of the Curry Fox 2. Underfoot, a thick foam bed and visible propulsion plate draw more from marathon super shoes than traditional basketball kicks, nodding to the increasing overlap between speed tech and hoop gear.

Under Armour and Curry Brand formally unveiled the 2025 Curry Brand World Tour in early August, featuring Stephen Curry and De’Aaron Fox taking over the globe. Curry kicks off in San Francisco (August 13–15), while Fox launches the Asia leg in Tokyo, Hong Kong, and Xi’an, before they reunite in Chongqing (August 18–20) for the first ever Curry Camp × Curry Con experience.

The Asia debut marks a milestone: for the first time, Curry Brand is bringing Curry Camp overseas, offering elite‑level coaching and culture blending for rising players. Curry Con in Chongqing will fuse basketball culture with innovation installations, brand exhibits, athlete clinics and interactive fan sessions.

With the Series 7 dropping at Curry Camp events and store activations along the way, this tour’s equal parts hoops workshop and global activation. Fans in Chongqing will witness product launches, interactive pop‑ups, and streetball vibes – all centred around that jagged midsole and futuristic runner aesthetic.

The UA Curry Series 7 'World Tour' edition is set to drop on August 22, with a price tag of $160.

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